Could you benefit from a Surprise and Delight marketing campaign?

Who doesn’t like a surprise? Especially now, anything that is out of the dull norm and can put a smile on our face is welcome. If a gift certificate showed up in your email box or a present in the mail (or anything in the mail) you would likely show some appreciation toward the company that sent it. You would probably take some sort of action which is the end game to delight marketing.

Goodwill and loyalty can go along way these days. The premise of surprise and delight is to build a strong emotional connection between consumers and the brand or product. Nothing says, “I Care,” more than a thoughtful gift!

This also works wonderfully with supporting staff and partnerships during trying times. Letting them know you value them and, “We are all in this together” is huge.

Promotional products are perfect for these sorts of campaigns. The best campaigns are those that create affinity, delivered to someone who is not expecting anything with no strings attached. It should be viewed as a gift. That does not mean it has to be high priced. A branded coffee mug with a positive message or a humble pen with a “We are thinking of you” message goes a long way. It is about the thought and the perceived value. Everyone can use a pen.

In times of working at home or social distancing, here are some high valued gifts to consider.

• Coffee Cups and Drink ware – Great branding areas and high perceived value and use.
• Chip Bag Clip – Yes, we have all been indulging and these will get used more often than you think.
• Microfibre clothes – To wipe down phones, work spaces, screen etc.
• Branded mouse pads – Some even have phone chargers built in. Great place for positive messaging.
• Branded Blanket – Winter is upon us and this would be a great surprise.
• Cheese boards – Always a great gift idea. Suggest using at your next Zoom meeting.
• Coasters – Working from home, these get a lot of use. I personally have 3 coffees around the house somewhere…all on coasters of course.
• Anything tech – From power banks to phone chargers, Bluetooth speakers to accessories, these would be welcomed gifts.Plush Toys – A branded stuffed Kiwi would put a smile on anyone’s face, and I am sure sit proudly at their office or home office.Anything eco-friendly. Bags, cups, bottles, pens, we have a huge selection of eco-friendly options.

Whatever the campaign or message you want to get out to customers, clients, staff or partners, including a promotional product can make it a remarkably successful and powerful message campaign.