It’s not just a way to get attention, advertising while supporting environmental issues is an important part of your brand strategy. If your brand is about sustainability, then you need eco-friendly promotional products to go along with that message and to enhance your support.

Your brand is more than your logo, it taps into the emotion of your target market.What matters to them and what do you stand for.Corporate expectations are high these days.

Some things to be mindful of when developing your eco branding strategy.

• Try to create Net Positive Products and Service Environments – Items and ideas that are helpful, resourceful, reusable and sustainable.
• Purpose beyond profit – Make your social and environmental message as important as your bottom line.It will pay back in the long run.
• Gain support from your team.Make sure they know your sustainable message and promote it.They are your brand ambassadors.Brand a positioning statement with your staff, investors, stakeholders and your community so they know what matters to you and why.Promotional products are key to doing this with your mantra branded on jute bags, reusable coffee cups and drinkware, branded T-shirts and caps.
• Innovation – Think outside the box at what you can change to be more socially ethical or environmentally sustainable.
• Show, don’t tell – Create events in your business or community such as beach clean ups, community planting etc.Encourage sustainability with branded eco products.
• Encourage Action – Create an HR program with employees that praises and rewards eco-friendly ideas and actions.Every little bit helps.

Check out these great Eco-friendly, recycled and reusable promotional product ideas.

Preview of some of our new products