Trade Shows Top 10 Promotional Giveaways
Whatever you call them, giveaways, swag, tchotchkes, every booth has them and attendees love to get them. When used correctly, they can entice people to your space, create leads and leave potential customer with a brand message long after the show is over.
Step 1
Align your brand to the product. First, make sure that any product you choose has your brand message and or logo printed on it. If you are in the travel industry, select a clever travel product. If you are a builder, how about a multi-function tool or tape measure. If your booth has a theme, have products to match that idea. If you are running a specific campaign brand your promotional products for that purpose.
Step 2
Make sure your team is branded. Not with just the ordinary polo shirt but try hats, caps, ties and scarves as well. Have a spinning wheel or dice game to attract attention and give some of these branded items away as premium gifts.
Step 3
Giveaway products that make sense to your target audience. People want useful items that they will keep around and remind them of your message later. Sporty people like water bottles, towels, sunscreen. Business people like notebooks, pens, usb hubs etc.
Step 4
Budget Promotional Products into the show cost. The idea is to rely a message, attract people to your booth and leave them with a lasting impression. You can have a few higher end products that you have contests or promotions attached to, have lead generating giveaways such as pens and more premium items for real prospects or sales.
Top 10 Promotional Giveaways
Phone wallets – Smartphone are part of us every day, everywhere. One of the most useful products is a lycra, plastic or neoprene phone wallet with a place to stash business cards, credit cards and money.
Reusable Drink Bottles – Metal are the most popular but there are tons of PBA free plastic and glass bottles also to choose from.
Reusable Tote Bags – The hottest trend when everyone is going plastic free. Not only will they carry around all the trade show goodies, they will be around for years for future outing and shopping trips letting others see your branding as well. A real bang for your branding dollar.
Lip Balm – This will get used around the busy trade show floor and you will be on the top of their mind every time they reach in their purse or pocket for this useful item.
USB Chargers – A high impact item as a giveaway but something everyone can use and will be impressed with.
T-shirts/caps – These are one of the most sought-after trade show giveaways. Amazingly affordable these days with your company branding. Great for a large or lengthy brand message. Worn for years to come.
Breath Mints – With all the talking that gets done at trade shows, the obvious products to brand are breath mints. These come in clever packaging some even reusable.
Food and drinks – Be hospitable and invite them in for a cuppa. Everyone loves a sweet or a coffee. Brand a variety of sweet treats and be clever with drinks such as coffee or tea by serving them in a branded cup they can keep.
Audio Devices – These are premium items meant for VIP’s but they will sure make an impact. You can also use these as gift with purchase or incentives for employees; whoever closes the most deals or get the most leads. Very popular are Bluetooth speakers, headphones and earplugs. These will get used right away and create long-lasting brand impact.
The Humble Pen – Finally, the most popular trade show giveaway. The options are endless with pens anymore. Try a pen stylus, multi- function pen, pen light or even a banner pen.
We know it is a hard decision to come up with just the right promotional items for your next trade show. But when done right, it can reap tremendous rewards in client engagement and recall.
If you need some clever ideas for your next trade show or even promotion, let us know we can suggest some ideas. orders@pipipromo.co.nz
